Dr. Layton Franco is a Ph.D Economist with extensive experience in various media businesses. He has been with
Capital Cities/ABC as Director of Forecasting and Media Analysis, McCann-Erickson as V.P. Planning, and R.H. Donnelley Yellow Pages as
Manager of Research. He currently consults for his own company, "Media Economics".
Dr. Franco also possesses considerable academic credentials and adjunct teaching experience. He holds a Ph.D in Economics from
The New School, an M.B.A. from The University of Tennessee, and a B.A. from Duke University. |
