Organizational Behavior & New Directions in Media Management

This course stresses both conceptual and experiential approaches to the study of the innovative and adaptive capabilities of organizations by first looking at major theories of corporate culture, organizational structure, and human behavior in organizational contexts and then applying the study of management principles and organizational analysis specifically to media industry structure and behavior. A broad spectrum of actual media management case studies are used to demonstrate both effective and ineffective approaches and strategies for dealing with organizational problems and opportunities.