This course is an introduction to general and media-related international business practices, and the geographic, demographic, technological, political, economic and sociocultural forces that impact upon conduct of media management and the evolution of media industry corporate cultures from a national-international perspective. This course has a built-in, field-site component. Students are required to design and implement a practical project which will be both pertinent and beneficial to his or her career, organization or job-related responsibilities. The Study Abroad component seeks to prepare students to become media professionals capable of negotiating cultural diversity and understanding, at first hand, the purposes, systems and skills which comprise the conduct of international business and world markets.