Music Industry

The MBA in Media Management Masters

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Audrey Cohen College MBA in Media Management
Semester Three: Promoting A Media Product/Service

Music Industry


This course covers the history of the music industry, primarily in the United States, and focuses on the current spectrum of product creation, financing, production, marketing, distribution and exhibition, in following the artistic, technical and commercial development of a music venture or product from its inception through production and dissemination both nationally and internationally. The course will also look at the music industry's relationship and interaction with publishing, television, cable, radio, movie and theater industry channels, practices and personnel as well as discuss music management according to genre (e.g. pop vs. classical, jazz, religious, folk, etc.) and the influence of technology on artistic and commercial trends in music-related industries.

Lauren Davis

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Audrey Cohen College

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